Category Archives: Marketing

Organising a Book Launch

Launch night 03

Most of the authors with Councillor David Morrison of Ipswich (our local member). Missing is Jo Sparrow (who was working) and Susan Ruth (ill health).

Last week, my writing group held a book launch for our anthology. When I was a baby writer, I didn’t really think much about book launches. If I did think about them at all, I thought they were arranged by the publisher as a favour to their writer; sort of a pat on the head and a ‘well done’ occasion. How wrong could one woman be?

The book launch is a celebration, in the sense the book debuts in the real world. You get to show off the culmination of everyone’s efforts. However, it is also the main thrust of the marketing campaign.

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Our launch wasn’t as polished as the infographic above. We did post pictures of the cover online and had a cover reveal event. The writing group did have a big say in the final version of the cover, and we did a themed party for the launch (I made comet-decorated muffins).

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This the first launch where I was part of the planning committee and not just an attendee. It went very well, from my point of view. Every new experience adds to my learning curve. I am toying with the idea of self publishing a book next year, mainly to add to my experience in the publishing field. You learn best by doing, making mistakes, and having surprising successes.

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