As both a scientist and a writer … I approve of this article.
By day, one of the Tiny Owls (Sue) works with scientists. These scientists make a lot of things and publish a lot of words and an excruciating amount of data. We’ve learnt a lot about commercialisation from the scientists. This is what we’ve learnt.
- Not all publishing is about money, but traditional publishing is—in very large part—about commercialising people’s intellectual property (IP).
- Publishing is relatively easy. Posting something on a blog (like this) is publishing. Printing a leaflet is publishing.
- Commercialisation is hard.
- One of the things a publisher has to do is assess how commercialisable (it’s not really a word, but the scientists use it) the intellectual property on offer is: how much work it will be to transform the IP from its current state, into something people would be willing to buy.
- No. 4 is not a science.
- Sales data is ‘lag data’. It tells publishers and booksellers…
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